A handful of taxi drivers in London have been recruited by the Tourism Authority of Thailand to casually talk to passengers about the benefits of traveling to Thailand. In the promotion orchestrated by Thai tourism authorities, drivers might comment on London's dreadful weather. The passenger's response will enable drivers to get a sense of that passenger's receptiveness to hearing a sales pitch. "Drivers can go on to talk about holiday destinations that are nice and sunny and then go on to say something about Thailand," said Asher Moses, managing director of Taxi Promotions UK, the agency that facilitates the ad campaigns. "Drivers can tell if a passenger is willing to talk or if they just want to sit and read a newspaper or stare out the window."
Cox News Service