Joshua Kurlantzick said in this piece for The New York Times that Hua Hin, unlike most other beach resorts in Thailand, is not over-developed with high-rises, water sports and go-go bars. Kurlantzick said Hua Hin has retained its friendly charm because it attracts mostly Thai families, and because the royal family spends much of its time in Hua Hin, making developers reluctant to overbuild for fear of going against the King's theory of sustainable development. Kurlantzick also mentions the Aleenta resort, Let's Sea Hua Hin al Fresco Resort, the Evason Hideaway, the Hyatt Regency Hua Hin, Sofitel Central, Hua Hin Thai Massage and the Ketsirin restaurant.The New York Times